One of the things that I think a lot about at work is the idea of distance to content. Every streaming service works hard on content discovery, and we all shout about the breadth of content we have, but this idea of the distance between the viewer and the content is one that gets neglected.
The way I think about this distance has two aspects: firstly, that it often exists as a result of IA and UI that we take for granted, and, secondly, that, given its existence, we’re missing opportunities to celebrate it.
This book crystallised many of the things that have been floating around my head during the last few projects I've worked on. Dan Hill provides a vocabulary that enables discussion of strategic design not only with others, but, for me at least, with ourselves. As a result, I've come away from the book with a much clearer stance on the role of design, the opportunities it allows, and my place within design and the context in which it operates.